![]() Together these women develop an unexpected bond and might even have each other’s backs in a cutthroat industry. Then there’s Katya, a fierce young reporter hungry for her big break at online magazine TechScene. There’s Sabrina, a working mom who, at the ripe old age of 36, is one of TakeOff’s older employees. She’s young, beautiful, and seemingly careless with her life choices. There’s Isabel, whose official title at TakeOff is Engagement Ninja. Like Mack, the female characters in Startup are smart, unpredictable and display a level of brashness to be feared and admired. ![]() ![]() ![]() His ultimate goal: To get the business to $1 billion, no matter how empty the product might be. He is untouchable, cocky, and setting the pace in Silicon Alley (New York’s answer to California’s Silicon Valley). The story begins with Mack McAllister, the founder of TakeOff, a wellness app valued at $600 million. Even if you secretly lament the good ol' days when people used the telephone instead of Snapchat, anyone who’s ever held an office job will find something to identify within. ÂĪ satirical and intensely entertaining debut, Startup is an amusing story of the absurdity of tech culture and modern romance gone awry. ![]() And, based on my experiences at least, Startup captures the vibe perfectly. The mission! The stock options! Having worked at start-ups and in online culture for more than a decade, I’ve seen it all. The frantic pace, open office, the witty repartee, the keg parties. Millennials drinking green juice teetering between cushy benefits and Adderall addictions. ![]()
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